By roping Mandanna as its brand ambassador, DRA aims to further increase its market share and strengthen its connect with ...

Black Friday has evolved from its chaotic origins into a global shopping phenomenon. We highlight the global brand campaigns ...

This move seeks to force it to divest these tools, pay a penalty equal to three times the benefit it gained, and cease ...

The case accuses Google of leveraging its dominance in the search engine market to inflate advertising costs, which allegedly ...

Sriram Padmanabhan of Danone discusses the evolving role of CMOs in driving brand strategy and sustainability.

Maheshwari has been a part of Honasa for the past four years, bringing experience in analytics and data science to manage the ...

Zepto and Shaadi.com’s playful outdoor ads turned into a marketing sensation, with brands jumping in to amplify the buzz ...

As part of this collaboration, ixigo Trains is unveiling a new advertisement featuring Rohit Sharma in an unexpected avatar ...

Jaguar’s latest rebranding, which replaced its iconic leaping jaguar with a minimalist wordmark, sparked widespread criticism ...

Before this, she served as the Head of Marketing at Sirona Hygiene, a role she held following her tenure as Head of Digital ...

With users gaining agency of their feed, the much-talked-about Instagram algorithm is set for a considerable transformation.

The Confederation of All India Traders (CAIT) has accused these platforms of misusing foreign direct investment (FDI) to fund ...