Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.

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John Legend’s Loved01 skincare is on sale for Amazon Prime Day. The Brightening Serum, which he always travels with, the Hand Care Duo that made it on Oprah’s Favorite Things ;ist, and more are 20 percent off.