In 2025, the term is more relevant than ever with the rise of content creators and streamers who give fans access to their daily lives. In television, people have shown deep investment in storylines in popular shows like "The Summer I Turned Pretty," according to the news release.

Cambridge Dictionary has chosen its word of the year, and it surprisingly calls out every person who lives and worships celebrity culture.

“Slop” means poorly crafted AI content, “memeify”, means to turn an event into a meme, and “pseudonymization” is a form of encryption that turns individual information like names and addresses into a number or name that has no meaning.