The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

Oklahoma QB John Mateer has apparently gifted his teammates some swag off his recent NIL Deal with Beats By Dre.

Ahead of last year’s College Football Playoff, SeatGeek signed a group of college football players to NIL deals offering ...

UF's Robert Judin turned early career struggles into lessons for the next generation through the Gators' new NIL partnership.

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

That improvement on the recruiting trail was the plan for Texas booster Christopher Late, who leveraged his expertise as a ...

BLOOMINGTON — Indiana athletic director Scott Dolson warned his staff about complacency and stressed the need for a ...

Darian DeVries had to start from scratch when building his first Hoosiers basketball roster. Using NIL was key, and that's an ...

Arkansas coach Sam Pittman entered the SEC at a time when the league reached its pinnacle of dominance back in December 2019.

The landscape of sports is shifting dramatically, with deep-pocketed investors reshaping the industry. Join the Milwaukee ...

There are plenty of other major news stories around OSU athletics as well this week, and we have you covered on a new episode ...

Nebraska quarterback Dylan Raiola's impressive NIL figure has been revealed for the 2025 season. On3's Pete Nakos reported ...