You may not want to hear this, but the new Cracker Barrel logo was designed for the same reasons as the old one.

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the restaurant said in a news release posted on its website.

Tipping hit a seven-year low, Cracker Barrel changed its look, and LinkedIn crowned the top AI-focused colleges.

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

Cracker Barrel has received fierce reactions from some customers and conservative commentators following a major change.

The newly branded Cracker Barrel restaurant chain is hosting a Thursday event featuring country singer Jordan Davis in the Meatpacking District.

Cracker Barrel is doing a serious revamp with its fall 2025 menu, and the results are delectable. Here's the lowdown on all its new dishes.