Mahindra renames electric car amid IndiGo's trademark challenge, says will contest the brand rights in court
Mahindra announced it will challenge the brand rights of "6E" in court after IndiGo raised concerns over the name of its electric SUV, BE 6e. Mahindra clarified that its trademark application for "BE 6e" under class 12 (vehicles) is distinct from IndiGo's "6E,