As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...

Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company ...

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...

On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi ...

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...

On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...

Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its ...

Mahindra, which was served a notice by Interglobe on the matter, said it will challenge the matter in court after Interglobe ...

Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.

Mahindra has renamed its newly launched electric SUV from BE 6e to BE 6 amid a trademark dispute with IndiGo. Read to know ...

Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...

Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.