For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the ...
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi ...
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it ...
Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the ...
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low ...
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.
Mumbai: Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV ‘BE 6e’ in ...
Mahindra and Mahindra has renamed its newly launched SUV, the Mahindra BE 6e to Mahindra BE 6 amid ongoing legal tussle with ...