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6E, IndiGo and Mahindra
6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
Mahindra undertakes to not use '6E' mark till disposal of IndiGo suit before Delhi High Court
Automobile manufacturer Mahindra on Monday told the Delhi High Court that it would not use the '6E' trademark for its upcoming electric vehicle (EV) BE 6E till
Court accepts Mahindra's undertaking to drop '6E' amid tussle with Indigo
Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025
India's IndiGo sues Mahindra in fight over use of '6E' branding
IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
Mahindra to contest 'BE 6e' brand rights dispute against IndiGo in court
Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions
Mahindra Vs IndiGo Feud Update: BE 6e Now Renamed To BE 6
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV manufacturer also said it will continue to fight IndiGo to secure the BE 6
Mahindra BE 6e Named Changed To BE 6 After IndiGo Lawsuit
Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch after IndiGo filed a copyright infringement over the name '6e'.
Mahindra won’t use 6E mark for its EV until IndiGo case is disposed, submits undertaking
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and adjourned the case to April 2025 for final hearing, according to a Bar and Bench report.
Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.
Hindustan Times on MSN
1d
Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a ...
cnbctv18
2d
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...
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