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BE 6e, IndiGo and Mahindra
'IndiGo's Current Stance Is Inconsistent': Mahindra Renames BE 6e to BE 6, Says Will Continue Fighting In Court
A launch that was supposed to aid one of the largest automakers in the country has landed it in a soup. Mahindra and Mahindra, one of the biggest names in the car business, launched two new sets of electric SUVs with the Mahindra BE 6e and the Mahidnra XEV 9e.
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
Mahindra Renames BE 6e SUV Amidst Conflict With IndiGo, Here's What The Carmaker Said
The carmaker argued that it is using the ‘BE 6e’ brand, and not the standalone ‘6E’ which is used by IndiGo flights, says it didn’t enjoy being in a ‘distracting and unnecessary conflict’
Mahindra renames EV on IndiGo protest, to move court
Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the use of "6E." Mahindra plans
Mahindra contesting IndiGo's claim over trademark, renames new SUV 'BE6'
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi
Mahindra vs IndiGo: Carmaker to contest brand 6e battle in court, name its new electric SUV BE 6
Mahindra in a statement on December 7 it has decided to contest brand rights of BE 6e in court and meanwhile, name its Electric Origin SUV “BE 6.”
Mahindra to contest 'BE 6e' brand rights dispute against IndiGo in court
Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions
IndiGo vs Mahindra: The Battle of 6E Explained
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low-cost airlines. Here's a lowdown on the same.
Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.
India's M&M renames electric car amid aviation giant IndiGo's trademark challenge
India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation market leader IndiGo sued the automaker for use of its call sign and widely used brand name "6E".
Mahindra-IndiGo War Over '6e' Heats Up, Automaker To Approach Court
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name '6E'.
5h
on MSN
In Legal Battle With IndiGo, Mahindra Renames BE6e To BE 6; Check Price And Features
The term 'BE' is already a registered trademark with the automaker, representing its 'born electric' platform that forms the ...
54m
Mahindra challenges Indigo's trademark claim, meanwhile names electric SUV 'BE 6'
Mahindra launched two electric SUVs on November 26. One of these SUVs was named BE 6E. Indigo objected to '6E.' Mahindra has ...
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