Sanders came with evidence to back up his claims as well, in the form of the 2024 College Football Playoffs. The brand-new 12-team format was packed with some of the most expensive rosters in all of college football, where Ohio State, which notoriously spent upwards of $20 million on its roster, ended up walking away with the national championship.

As college football adapts to the revenue share model in light of the House settlement's approval, some head coaches like Colorado's Deion Sanders have called for a market cap to help level the playing field in the Name,