By Ananya Mariam Rajesh (Reuters) -Total Black Friday U.S. retail sales online and in stores rose 3.4% year-over-year as shoppers snapped up merchandise the day after U.S. Thanksgiving, according to preliminary estimates by payments processor Mastercard.

Shoppers spent a whopping $10.8 billion online on Black Friday, according to Adobe Analytics. The total for Cyber Week could be nearly four times that amount.

The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black

People were eager to see stores' Black Friday discounts, often comparing them to rivals' prices for similar merchandise online. Weighing on the minds of many Americans: Should prices rise in 2025 as a result of Trump's move to implement new tariffs on some U.

U.S. consumers spent nearly $11 billion online on Black Friday, shattering a record this holiday season, with Mastercard saying retail sales jumped 3.4 percent from last year. An NBC News price analysis also revealed that the cost of goods like tech gadgets were at the lowest prices since at least July.

Sales at brick-and-mortar stores grew just 0.7 percent year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm F

Black Friday spending in U.S. retail stores was muted this year in contrast to a more robust rise online, as bargain-hungry Americans skipped stores in favor of their phones and laptops, according to data from Mastercard and other data providers.