Amazon is hosting its annual Prime Day event, but for 2025, it is 4 days long (rather than 2). We're rounding up all of the best deals of the event so far and updating this article live with the cream of the crop.

Adobe Analytics predicted Amazon consumers would spend $23.8 billion throughout the four-day event, $9.6 billion more than last year’s event, according to Forbes.

Today’s Forbes Daily covers more deadly floods hit New Mexico, 200% tariffs proposed on pharmaceuticals, America's richest immigrants, a $10M Nike deal and more.

Atari 7800+ sales have skyrocketed 2,475% after Amazon slashed the price for Prime Day 2025. Here’s what’s behind the sudden retro console boom.

Bookshop is offering free shipping on all its books this week, and unlike Amazon, it's entire inventory comes from small book stores. All sales go directly back to those sellers, so while the books may be more expensive than what you'd find elsewhere, your money is going to small businesses.

The Bravia 3 sits at the tail end of Sony's 2024 TV lineup, sporting a much more budget price point. It uses a 60Hz refresh rate on Sony's 4K HDR X1 processor, but gamers will enjoy the ALLM support and several PS5-specific features, like Auto HDR Tone Mapping and Auto Game Picture Mode. You also get HDR10/HLG/Dolby Vision support and Google TV.

Following Amazon Prime Day, we found the best sales you can shop this weekend. Score Spanx sets, Levi’s jeans, Wayfair décor, Béis luggage, Kate Spade bags, Ulta Beauty skincare, and Zappos shoes for up to 70 percent off.

It can also get you some money off of this year’s most ludicrous shooter, DOOM: The Dark Ages. The prequel to the 2016 reboot and DOOM Eternal is down to £50, which we acknowledge feels closer to a more reasonable price to begin with (maybe I’m just getting old).