For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an event, a public statement regarding an issue or even quarterly sales goals.

When used strategically, press releases can be used to get vital information out to journalists as well as AI large-language models, our guest columnist writes.

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — ...

Crafting a standout press release doesn’t happen by chance—it starts with a strong foundation. Whether you're announcing major news or building brand visibility, your press release should be clear, ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...