When used strategically, press releases can be used to get vital information out to journalists as well as AI large-language models, our guest columnist writes.

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — ...

Crafting a standout press release doesn’t happen by chance—it starts with a strong foundation. Whether you're announcing major news or building brand visibility, your press release should be clear, ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...