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Use This 1 Word to Persuade Others to Do What You Want, According to Language Psychology Experts

Humans crave a rational explanation. Use that to your advantage in your next negotiation. Would you like to be more effective at persuading your employees, your customers, and your investors to do ...
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Using This One Word Doubles The Chance Of People Doing Exactly What You Want, According To Psychology

Have you ever been around someone who had the uncanny ability to make your skeptical self believe what they were saying? That power of persuasion isn't just a personality trait born of charm. There ...
NBC Chicago

Using this 1 word more often can make you 50% more influential, says Harvard study

Sometimes, it takes a single word — like "because" — to change someone's mind. That's according to Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania who's ...
Forbes

As A Leader You Need To Lean Into The Magic Of ‘Because’

Words are wonderful things, unless of course you are exchanging them through attorneys. In the vast lexicon of the English language, some words stand taller than others when it comes to evocative ...
Psychology Today

The Power of the Word "Because" to Get People to Do Stuff

I tend to write about the latest research, but I think it's important to go back to "foundational" (i.e. old) research, too. This post describes research conducted by Ellen Langer at Harvard in 1978 ...