The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...
U.S. Leagues Lag as Global Women’s Sports Sponsorships Soar: Top 10 Revealed by SponsorUnited Data
Despite the significant achievements and astounding talent in the world’s most popular female sports leagues, professional women’s sports often receive less attention and resources than men’s. From ...
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