What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

Tuning fork icon in filled, thin line, outline and stroke style. Vector illustration of two colored and black tuning fork vector icons designs can be used for mobile, ui, web People don’t just watch ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

[timecom-gdgt url=”http://gdgt.com/apple/iphone/4/” style=”full” float=”right”] This is bizarre. Clearwire is positioning its iSpot 4G hotspot device ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

iSpot tech chief Anthony Skinner speaks about the Seattle-area company’s television advertising analytics at a recent NBCUniversal developer conference. (Screenshot via NBCUniversal video) Most online ...

TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns ...

ISpot.tv, a media measurement company, has entered into a multi-year partnership with Camelot Strategic Marketing & Media, per a press release. With the partnership, iSpot will become the preferred ...

ISpot.tv announced today that it has acquired Ace Metrix, a deal that brings two TV and video ad measurement companies together. ISpot founder and CEO Sean Muller said that the companies have ...

NBCUniversal and the large Publicis Media media-buying agency will test a new way to measure video audiences in the first quarter, the latest media and advertising entities to cast about for an ...