Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...