The future of customer targeting isn't about knowing more—it's about acting faster and smarter on what you already know.

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Advertisers, to use the late philosopher Isaiah Berlin’s terminology, have often been forced to divide their time and efforts between being “hedgehogs” who focus on one big thing, mass scale and reach ...