"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

Dove reports that the "everything shower" is a pampering self-care routine combining hygiene tasks for mental reset and skin ...

"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.

Scroll through TikTok or YouTube, and it’s hard to miss: tweens proudly showing off their latest beauty hauls, lining up serums and creams like seasoned skincare pros. In some cases, it even feels ...