There’s a new style out there for men whose six-packs sit on a fridge shelf. Clothing is now being marketed specifically to dudes with “dad bods,” the now socially acceptable term for any man — parent ...

In the era of direct-to-consumer disruption, any brand can claim its product is different. So how do the brand’s t-shirts really stack up? Do they really make every guy look better? I tried them to ...

An image from the True Classic ad campaign. True Classic, a direct-to-consumer men’s wear brand, consists of ‘elevated basics,’ two words which are becoming very common these days, with new brands ...

Advertisers often lament the lack of transparency they get from automated advertising tools. Although they’re wooed by the promise of performance, they’re wary of losing visibility into the workings ...

True Classic co-founder and CEO Ryan Bartlett didn’t dream of building a clothing empire—he dreamed of being a famous producer. But despite having obtained a graduate-level education in the music ...

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...