Opportunities in the Fast-Growing $21+ Billion Social Media Analytics Market, 2030 - Increasing Focus on Measuring ROI and Effectiveness of Social Media Campaigns Spurs ...

The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive ...

Sprout Social Named #1 Social Listening Product in G2’s 2026 Winter Reports, Achieving 40 Top Rankings Overall

Sprout earned the #1 spot in 40 of G2’s 2026 Winter Reports, including the Grid® Report for Social Media Listening Tools, ...
Direct Marketing News

Track less, learn more: A smarter way to use social metrics

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...
Michigan Technological University

Metrics and Analytics

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...
Geeky Gadgets

How To Automate Your Social Media Posts with AI and Make (No Code)

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...