The Super Bowl is not the most-watched sporting event in the world. The men’s FIFA World Cup final is. And it isn’t close. Yet American brands are willing to pay much more to advertise during the ...

Frito-Lay’s brought back its “No Lay’s, No Game” global campaign ahead of the UEFA Champions League (UCL), with Theirry Henry returning for the brand -- this time alongside fellow soccer legend David ...

As soccer season heats up, Lay’s is debuting a new campaign with arguably the sport’s biggest star. Longtime brand partner Lionel Messi stars in the “Oh Lay’s” campaign, which centers around the ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. “MLS is game on. Doechii? On. Stars? On,” she declares in ...

A French ad for the upcoming Women's World Cup went viral recently for its tricky use of digital editing. The ad uses VFX techniques to make the women's team look like men. The tactic undermines the ...

Congressional candidate Martha McSally has posted her first new ad of the campaign season, which will begin running today during World Cup matches. The ads will run on ESPN, ESPN2, the local ABC ...

A surge in ad revenue tied to the coming 2024 presidential election and to a summer filled with soccer broadcasts boosted results in Fox Corp’s first fiscal quarter. The owner of the Fox broadcast ...

Women's sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV ...

Boston’s National Women’s Soccer League team on Tuesday unveiled its new name and branding with a provocative, splashy advertising campaign featuring athletes such as Tom Brady and Jaylen Brown. A day ...