In the 2010s, Snapchat gave everyone a new face. The app launched its lens feature in 2015, and within a year, millions of people were turning themselves into dogs, deer, and flower-crowned goddesses ...

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If you've used Snapchat then you're probably familiar with the app's geofilters, the illustrations you can overlay on top of ...

Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work ...