Up until last week, a colorful logo of an otter on a surfboard welcomed customers to the Salty Otter, a restaurant and sports bar that opened in downtown Santa Cruz last spring. But backlash to the ...

SANTA CRUZ — The city of Santa Cruz on Tuesday held a community meeting at the London Nelson Community Center to discuss its effort to rebrand the city’s visual identity, which includes the city’s ...

SANTA CRUZ — One of the most iconic images associated with Santa Cruz is a logo that bears its name. The “Red Dot” logo for the company Santa Cruz Skateboards — with its angular yellow letters amid a ...