Salish Matter’s father turned her into one of the world’s biggest social media stars at age 10 — now 16, hear what she has to say about it

Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million ...
AOL

Who Is Salish Matter? All About the Influencer Whose Pop-Up Caused Pandemonium at a New Jersey Mall

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...
Teen Vogue

Salish Matter and Dad Jordan on Those Dating YouTube Videos & Sincerely Yours

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...
Forbes

Beauty Fans Flood American Dream Mall For Sincerely Yours Launch

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...
NorthJersey.com

Influencer Salish Matter responds to fans after huge crowd at American Dream alters plans

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...