While it's been around since 2006, Roblox has taken the world by storm in the last few years (thanks to us being locked indoors for long periods). It's essentially a place for young gamers to ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Greetings, fellow Robloxians! If you happen to be a hardcore Blox Fruits enthusiast, get ready to take your love for the game to a whole new level with some great new merchandise. From aesthetic and ...

Google is expanding its Play Points loyalty program with new ways to earn rewards and unlock perks, starting with a first-ever branded experience on Roblox and a lineup of exclusive merchandise. From ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

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In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...