Reebok recently released a series of commercials promoting CrossFit...the sport of fitness. As I watched the clever spots, it gave me pause for thought regarding how the sport and the brand have grown ...

It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

Reebok decided to end its partnership with CrossFit due to a controversial tweet by CrossFit founder and CEO. Yahoo Finance's Emily McCormick shares the details. ALEXIS CHRISTOFOROUS: Meantime, we are ...

I'm not often prophetic, but must pat myself on the back for calling this one. After last year's CrossFit Games, I posted a piece entitled The CrossFit Games: An Action Sport Investment Opportunity in ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. later this year following an insensitive comment by the fitness organization's chief executive concerning protests ...

We thought that bacon had jumped the shark. But this is the most interesting bacon news we’ve heard in some time. Reebok has developed its own bacon products to engage with the CrossFit Community and ...

Nike has its famous "just do it" slogan, encouraging everyone to work hard to be his or her very best. Under Armour has exploded thanks to its underdog-overcoming-the-odds marketing. But what about ...

A single tweet from the founder and CEO of CrossFit has prompted Reebok to announce it will end its relationship with the fitness network by the end of the year. Greg Glassman, who founded the ...

Most of the design-innovation news that's come out of the sporting goods world in the last little while has been dominated by the two major players: Nike and Adidas. They've got the fastest this, the ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...