Add Yahoo as a preferred source to see more of our stories on Google. PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, has ...

The PromaxBDA confab comes to downtown L.A.’s JW Marriott hotel this week along with a new focus for the org behind the gathering. Ten years ago, the event was mostly about promos, specifically, how ...

Former longtime BET Networks Chairman and CEO Debra Lee will receive PromaxBDA‘s 2018 Lifetime Achievement Award, the trade group said today. The news comes less than two weeks after Lee’s stepped ...

Shazam Entertainment, looking to get its app more tightly synchronized with the TV biz, has hired Jonathan Block-Verk, president and CEO of television marketing association PromaxBDA, as head of TV ...

The Houston Texans received the PromaxBDA Sports Media Marketing Gold Award for Best Print or Outdoor Campaign at an awards gala in New York Tuesday evening. The Texans won for their "Unleash the ...

Social media platforms are connecting hard-core fans to TV shows and movies in massive numbers, helping build a durable base for success for the programs smart enough to harness it in creative ways.

NBC 5 was presented with four PromaxBDA Local Awards during the 2017 PromaxBDA Station Summit held June 22 at the Mirage Hotel in Las Vegas. NBC 5 won more awards than any other North Texas television ...

“The Real” co-host Loni Love has been named host for both the 2016 PromaxBDA North American Promotion, Marketing and Design Awards and the PromaxBDA Global Excellence Awards, TheWrap has exclusively ...

Doug Herzog, Tig Notaro and Chris DeWolfe are among the keynote speakers scheduled for June’s PromaxBDA: The Conference, organizers announced on Thursday. The conference invites creatives, marketers, ...