Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Consumers continue to love Flo (she’s not the maid!) because Progressive knows how to mix it up with other characters, according to CMO Jeff Charney. The insurance company is introducing “Motaur,” who ...

Joe Jonas took a break from the pop star lifestyle to try on a new career for Halloween: insurance salesperson. The 33-year-old singer dressed up as the iconic Flo, the fictional Progressive Insurance ...

Milana Vayntrub, the actress behind the popular AT&T commercial character Lily, has opened up about facing online sexual harassment and how she received support from fellow commercial star Stephanie ...

Joe Jonas took a break from the pop star lifestyle to try on a new career for Halloween: insurance salesperson. The 33-year-old singer dressed up as the iconic Flo, the fictional Progressive Insurance ...

I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...