From AI-powered hardware to the reinvention of legacy products, here is what’s shaping the future of physical products. The Fast Company Executive Board is a private, fee-based network of influential ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Product design is in a moment of profound change and redefinition as technologies like artificial intelligence (AI) and spatial computing dramatically affect computing experiences. AI, especially, may ...

In the early 1980s, Atari shelled out $21 million for the video rights to Steven Spielberg’s blockbuster film E.T. the Extra-Terrestrial. The company spent another $5 million on a flashy marketing ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...