There’s a reshaping of consumer purchasing habits playing out in food grocery to the advantage of private label, leaving branded manufacturers with a tough nut to crack to recapture shopper loyalty.

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Private-label wine is a rare bright spot in an alcohol category that’s seeing significant declines, so now is a prime time for retailers to capitalize on consumer interest. That’s according to an ...

Once considered the poor relation of glossy food and beverage brands, private label has undergone a huge transformation, and is reaping the rewards. “The global private label market is thriving,” says ...