TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...
Across TikTok and university campuses, young men are rewriting what masculinity looks like today, sometimes with matcha lattes, Labubus, film cameras and thrifted tote bags. At Toronto Metropolitan ...
Jillian Sunderland has previously received funding from Social Sciences and Humanities Research Council (SSHRC) Grant and the Ontario Graduate Scholarship (OGS) Award. University of Toronto provides ...
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