Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The global behavioral health market is expected to reach $242 billion by 2027. This ...

For decades, many health systems operated with a foundational assumption: Patients would follow clinical guidance, choose care based on proximity and accept a hospital or physician’s recommendations ...

In today’s competitive medical landscape, being an exceptional surgeon is no longer enough. Plastic surgeons, hair trans ...

“The way that hospitals can successfully grow their service lines, and possibly grow their enterprises, is by offering fundamentally better experiences, which should translate into marketing,” says ...

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The world of healthcare can feel overwhelming. For chiropractors, attracting new patients ...

Over the past decade, influencer marketing has become a popular tool for brands looking to reach audiences that increasingly rely on social and digital tools for information, connection and support.

In order for a spine center to be successful, it is important to procure and maintain a high volume of patients. Marketing, advertising and other forms of outreach can attract patients to the center.

When I think about inclusive marketing, I’m reminded of a famous quote from former U.S. Surgeon General C. Everett Koop in which he bluntly states, “Drugs don’t work in people who don’t take them.” ...

Businesses across many industries naturally want to showcase their satisfied customers. Whether it’s a university featuring successful graduates, a retailer highlighting happy shoppers, or a ...

Nearly 10 years ago, I was feeling stuck in a rut with my practice. By all appearances, we were doing well, but in reality, my numbers were flatlining. I thought working harder and for longer hours ...