Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...

Today, every expert worth their salt is online, making the professional landscape more competitive than ever. With countless pros in every field vying for attention, it’s crucial to establish a ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

A PR pro's take on the advantages and disadvantages of using the strategic tool of the controlled leak and how to do so ...

Your best crisis response is preparation and planning.

A strong PR plan should balance day-to-day visibility with long-term brand building. At most plans’ core will be some sort of press office, one that fields reactive inquiries, chases proactive ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

I saw a LinkedIn post last week from a CMO claiming PR was “dead” and only about getting on “Good Morning America.” I had to laugh. While this person was busy writing PR’s obituary, the discipline was ...

Without a clear strategy, it is difficult for a brand to become an industry leader. Defining the core mission and building an ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...