The kind of awareness and connection that effective PR can build is crucial for sales, as awareness is one of the key factors in getting shortlisted by decision-makers. The Fast Company Executive ...

Good PR - public relations - has long been a useful ally on the road to delivering success. Broadly speaking PR is a process for raising the profile of a venture, using selected media channels to ...

For many business leaders, scaling comes with added obstacles and new traps to fall into. Foremost among them is controlling external communications. Building authority and generating trust with old ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The business of marketing has moved from guesswork to a data operation in ...

I started my entrepreneurial path a long time ago, being an absolute newbie, and I’ve made all possible mistakes due to a number of misconceptions and myths I had. And now, years later, as my company ...

To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

Make PR the foundation of your fundraising strategy to unlock doors to investment, opportunities, and long-term success. In the world of startups, having a robust PR plan from the outset is not a ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

As a publicist, I’m often asked: “Where is the right place to tell Brand X’s story?” A straightforward question, to be sure, but one that hints at the vast complexities of building a consumer brand.

The formal definition of marketing includes a wide variety of activities that go beyond promotional efforts. Marketing starts with pre-launch research about your marketplace, which leads to long-term ...

Maximizing credibility and value of in-house IP teams at corporations, IP law firms and defensive patent management organizations. Chantilly, VA (June 24, 2020) – AVID Public Relations (AVID PR) is ...