4Sales today announced the launch of its brand new in-house creative strategy PL4Y at Channel 4’s Upfront 2016 event in London. From next year PL4Y will drive all of 4Sales’ responses to campaign ...
Brands which engage with important issues through purpose-driven advertising are able to build a stronger connection with young customers, according to new research from Channel 4’s 4 Sales. The ...
Channel 4 has announced the launch its new ad targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across ...
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