Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

The star Auburn Tigers wide receivers appear to have signed NIL deals with the most iconic brand in all of sports.

Despite LeBron James' recent injury, the Nike LeBron 23 will release on schedule with this "Chosen" colorway arriving next.

The Monday Night Football showdown between the Jacksonville Jaguars and Kansas City Chiefs was also a battle between adidas ...

The Nike Kobe 3 "Orca" will re-release for the first time ever. Check our Sneakers news for more upcoming releases and ...

EA SPORTS and Nike have today kicked off a brand-new collaboration, introducing the stunning new Nike Phantom 6 "EA SPORTS FC" boots.

The Oregon Ducks, known for their statement-making Nike uniforms, are once again pushing the boundary of college football fare with black and white "Mummy Duck" kits for their marquee "white out" game ...

Oregon will be donning exclusive Nike cleats when it makes the trip to play No. 3 Penn State in Happy Valley on Saturday.

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

Cam Coleman and Eric Singleton Jr. signed NIL deals with Nike, as shared by the brand on its Instagram page on Friday. The graphic announcing Coleman’s addition to Nike’s star-studded roster read, ...