Phoenix Suns guard Devin Booker's first signature basketball shoe has taken the footwear world by storm. Booker has worn the Nike Book 1 in dozens of player-exclusive and general-release colorways ...

The San Francisco 49ers punched their ticket to Super Bowl LVIII with their 34-31 defeat over the Detroit Lions in the NFC Championship game. Linebacker Fred Warner has been the lifeblood of their ...

At around 1 p.m. EST on February 9, 2014, the sneaker world witnessed something they thought they would never see. In what was possibly the quickest quickstrike of all time, the release of the “Red ...

One of a sneakerhead's worst nightmares is having their shoes deteriorate, but it’s even more heartbreaking when that happens as they're wearing them. This exact scenario happened to streamer Kai ...

A New York teen wanted a pair of Nike Air Foamposite Pro “Yeezy” sneakers so bad that he was willing to cut the long line that had gathered the night before in front of a Brooklyn Foot Locker. An ...

Yes it's true -- last night/this morning during Kanye West’s insane set at Coachella the internets went nuts after realizing he was in fact rocking the Air Yeezy 2. Now that we have a closer look at ...

Christie’s is the latest company to distance itself from Ye, formerly known as Kanye West, following a series of antisemitic remarks made by the American rapper and designer. In an email sent to ...

This video features the unboxing of a $4000 online hypebeast mystery box packed with rare items from brands like Nike, ...

Adding to struggling sales, adidas parting ways with Ye and his YEEZY label back in October is set to deliver the German sportswear brand €500 million EUR ($530 million USD) revenue loss, 10 percent ...

Foot Locker was already reckoning with the difficult reality that Nike is pumping the breaks on its relationship and wants to sell significantly fewer shoes in its stores. Then came the sting of ...

Sneakers are for more than just basketball players. Football players love to rock them with their pregame outfits and sometimes even during the games with the help of customization artists. Of the ...