Sabalenka is more than a Nike athlete; she is one of the three pillars in the brand's women's tennis division. Behind Naomi Osaka and Qinwen Zheng, who both have signature collections, Sabalenka ...

The Air Max 95 collection reimagines the spirit of Florida A&M, Spelman, Morehouse, and Norfolk State through color, texture, ...

Nike Is Partnering With Kim Kardashian to Take on Lululemon. Can It Make the Stock a Winner? Nike launched a new product line ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

Nike has teamed up with Kim Kardashian's intimates brand Skims to launch a new line of activewear as the legacy sneaker giant looks to win over more women and better compete with Lululemon, Alo Yoga ...

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high tariffs have ...

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With Sha’Carri Richardson, Serena Williams and co-founder Kim Kardashian front and center, the new NikeSkims collection is built around strength. Anyone expecting the line to be just about ...

The sportswear brand has upped its style game over the last decade — these are are favorite warm-weather picks to shop right now. By Danielle Directo-Meston E-Commerce Editor If you purchase an ...

The new brand, dubbed NikeSKIMS, will include apparel, footwear and accessories. It will debut its initial collection this spring, with a global rollout planned for 2026. It is not clear what exactly ...