Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which ...

Nike Is Partnering With Kim Kardashian to Take on Lululemon. Can It Make the Stock a Winner? Nike launched a new product line ...

By Juveria Tabassum and Nicholas P. Brown (Reuters) -Investors will zoom in on Nike's marketing plans for the coming year ...

Allyson Felix celebrates with her daughter, Camryn, during US track and field team trials in June. Steph Chambers/Getty Images Felix says Nike asked her to be in a female-empowerment ad as she ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Who is Dylan Mulvaney and why does there seem to be no other model up for the job of marketing products from leggings to bad beer? Mulvaney first hit prominence doing what appeared to be sketch comedy ...

Created by digital marketing agency AKQA, the ‘Be transformed’ initiative focuses on the Nike Zoom Sister One+ footwear line, which incorporates Nike’s DiamondFLX and Flywire technologies. It consists ...

USC sophomore guard JuJu Watkins signed a multiyear extension with Nike that will give her one of the most lucrative shoe endorsement deals in women's basketball, according to ESPN Senior NBA Insider ...

A group of 13 women athletes participated in a Nike Athlete Think Tank to help the brand discover how it could better help female athletes. The first step following the think tank comes with a $1.3 ...