Need a little inspiration before the start of the spring sports season? Nike is ready to help. Next month, the sporting goods giant will release “No Finish Line,” a new book that encourages the next ...

Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently, the iconic shoe brand revealed a new slogan: “Why Do It?” augments but doesn’t replace ...

It’s time to get over your gym-timidation. For women who say “I can’t” to that last push-up, sit-up or final lap, Nike has released a “Better For It” campaign showing the sweaty, judgmental and ...

Nike and Spotify have expanded their partnership with the launch of "Make moves", a global campaign designed to inspire teenage girls to move daily through music and sport. The initiative encourages ...

Tara Davis-Woodhall's husband, Hunter Woodhall, recently dropped a hilarious reaction to her motivational message with their sponsor, Nike. The long-jump athlete is currently gearing up to compete at ...

Thirty-seven years after introducing its iconic slogan “Just Do It” into the cultural lexicon, Nike is reintroducing it to a new generation—reframing it as a provocation for young athletes to ...