Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

With “Why Do It?”, Nike sets a new emotional and cultural narrative that reaffirms its role as a guide for new generations. The brand doesn’t just sell products — it sells self-trust, identity, and co ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...

Your youngest employees aren't just asking "why" more often—they're refusing to move without it. And before you roll your eyes at "Gen Z entitlement," consider this: they might be onto something that ...