By Juveria Tabassum and Nicholas P. Brown (Reuters) -Investors will zoom in on Nike's marketing plans for the coming year ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global ...

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

Nike has teamed up with Malaysian graffiti artist Cloakwork for a new Nike By You collection, marking a creative blend of ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

Nike's partnership with Skims, which was most recently valued at $4 billion, also includes collaborating beyond the new ...

Some Nike employees have taken to LinkedIn to share that they have recently been laid off from the company as the Swoosh unveils major C-suite changes across design and marketing. On Tuesday afternoon ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...