The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

LeBron James and Nike have dropped a commercial for his new sneakers and it may not have garnered quite the response they were hoping for.

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high tariffs have ...

The 2025 Ryder Cup is finally here and the action is all set to kick off on Friday, September 26. Ahead of the tournament, Nike released an ad for the biennial event narrated by former pro boxer Mike ...

SAN ANTONIO — Nike released a new commercial for the new Giannis Antetokounmpo Freak 7 sneakers featuring the Bucks All-Star hooping against young basketball players. However, as the ad progresses, ...

In the ever-evolving landscape of sports marketing, Nike stands at a crucial juncture as it prepares for a year filled with significant sporting events, notably the upcoming World Cup. Investors are ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries ...

A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to ...

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...