When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The Nielsen Company officially launched Oct. 15 its two new mobile and Internet measurement ...

TV and online ratings giant Nielsen has announced a pilot program called Nielsen Digital Program Ratings that will measure, for the first time, audience statistics for TV content viewed on the ...

LOS ANGELES (AP) — The use of Internet-ready devices like smartphones appears to have seriously cut into the time Americans spend watching traditional TV, new Nielsen data show, potentially ...

Nielsen has expanded its definition of what constitutes a television home to include hundreds of thousands of dwellings that have broadband Internet connections. Beginning later this year, the ratings ...

Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is ...

Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the ...

On Friday, Nielsen held a so-called "special meeting" with about 80 entities, from advertisers to media companies, and decided to do the following earthshaking thing: install meters that monitor ...

Nearly a third of all household Internet activity takes place while the user also watches TV, suggesting new and old media often share rather than compete for attention, the Nielsen Company said.

Spending on internet advertising increased by more than 12 percent during Q1 of this year, according to the latest Global AdView Pulse report from Nielsen. Spending on internet advertising increased ...

Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is ...

The use of Internet-ready devices like smartphones appears to have seriously cut into the time Americans spend watching traditional TV, new Nielsen data show, potentially undercutting the notion that ...