Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Cooper Flagg, Duke freshman men’s basketball player and projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance.

This wasn't supposed to happen. We're not supposed to be here. Cooper Flagg is not supposed to be signed to New Balance today. Yet, here we are. This morning, New Balance released a promotional ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Flagg has gone from sitting on a bucket for hours at a time harvesting peas to finding a place in the NBA as the No. 1 draft pick.

Duke commit Cooper Flagg—the top-rated college recruit and virtual lock to be the first pick in the 2025 NBA Draft—has inked a shoe deal with New Balance, per a report from ESPN's Adrian ...