Storypick

Long Queues Outside Bengaluru Store For Mysore Silk Sarees Being Compared To iPhone Launches

When a new iPhone launches, we expect long queues outside Apple stores. When Zara announces a midnight sale, we are not ...
India Today on MSN

Women queue from 4am to buy Mysore silk sarees as supply falls short

A supply shortfall of authentic Mysore silk sarees has led to long queues outside Karnataka Silk Industries Corporation ...

Video: People Queue Up At 4 AM To Get Their Hands On Mysore Silk Sarees

People queue up at 4 AM to buy authentic Mysore silk sarees from the Karnataka Silk Industries Corporation (KSIC) showroom, ...
Oneindia

Mysore Silk Saree Rush in Bengaluru Mirrors iPhone Launch as Shoppers Queue From 4 AM

Mysore silk saree demand has surged in Bengaluru, with shoppers queuing from as early as 4 am outside a KSIC showroom. The ...
The Financial Express

Rs 2.5 lakh price tag, no sleep: Inside the 4 AM craze for Karnataka’s Mysore silk sarees

Women queue up as early as 4 am outside Karnataka Silk Industries Corporation showrooms as a shortage of authentic Mysore ...

Bengaluru shoppers line up at 4 am for Mysore silk sarees: ‘Michael Kors & Gucci’s need to learn’

A video showing the early-morning rush outside the KSIC outlet has since gone viral on social media, drawing widespread ...
Indulgexpress

How Mysore Silk Saris survive the fake culture, challenging brands like Hermès

While the West debates the exhaustion of luxury gatekeeping — where brands like Hermès or Rolex risk alienating younger demographics with forced scarcity — the ...

Women line up at 4 am outside Karnataka showroom for Mysore silk sarees: 'Just like iphone' | Video

Priced anywhere from ₹25,000 to over ₹2 lakh, these saris aren’t just about the price tag; they’re treasured for their ...