It’s keeping some supply for mediation. “The waterfall is being eroded by header bidding, but we don’t know exactly how things are going to shake out, so we’re all hedging our bets,” Castell said. “We ...

AppNexus is hitting the market with its own version of mobile header bidding. Announced Monday, the tool – dubbed PriceCheck – aims to help app developers and publishers maximize their yield by ...

Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

Digital technology company PubMatic saw an uptick in mobile ad spend and a need for improvement in mobile in-app header bidding among other trends in its first "Quarterly Mobile Index" of 2019, ...

AppNexus has entered the mobile header bidding space with its new tool, PriceCheck. Taking a somewhat different approach to the solution, PriceCheck is an API making it what head of publisher strategy ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry for both publishers and advertisers in Q1 2017. The ...

Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers in Q2 2017.

The report, created by analysing the billions of ad impressions served across the PubMatic platform, provides insight for publishers and advertisers on the dynamics driving this market. Monetised ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the automation solutions company for an open digital media industry, today announced that its Q3 2016 Quarterly Mobile Index (QMI) report identified ...

With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, according to,PubMatic’s “Quarterly Mobile Index, Q4 ...