We recently helped a large company with its strategic planning process. Faced with the uncertainty of the pandemic world, the company’s senior leadership needed a strategy framework for future growth.

Mission-based branding has been a persistent trend across industries in the last few years, reflected in 2024 and 2025 through microtrends like underconsumption and a resurgence of activism. Our ...

Tricia Brouk, Author and Founder of The Big Talk helps speakers craft Keynotes, TED Talks and share their important message with the world. “Why do I get up in the morning?” is a huge question. “Why ...

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” Steve Jobs, founder of one of the big five tech companies, ...

Like many of my colleagues, I found myself looking for something—anything—for inspiration in the fall of 2020. I had successfully pivoted my courses in the previous spring semester and become ...

I read, hear, and even write a lot about “techniques” that are supposed to improve schools and classroom instruction. Professional development books, workshops, and teacher hand-outs at staff meetings ...

"Travel has changed, and so have we," Intrepid Travel said in a rebrand launch video. For the first time in over 15 years, the sustainable tour operator has created a new identity, with the rebranding ...

Although employee engagement appears to be rebounding after two years of decline, fewer remote workers are finding connection to the mission and purpose of their organization, according to an Aug. 24 ...