You’re gonna need a lot more than milk for that -- but MilkPep’s new campaign is quite a leap (so to speak) from the old milk moustache ads or the more recent social media spots of kids’ wacky milk ...

The U.S. milk industry is launching another campaign to try to halt the slide of milk consumption. This time, the industry's marketing arm, the Milk Processor Education Program, or MilkPEP, will focus ...

NEW YORK--(BUSINESS WIRE)--We love to celebrate how much easier online grocery shopping has made our lives. But the art of standing in the aisle and choosing our favorite brand, or discovering a new ...

WASHINGTON & NEW YORK--(BUSINESS WIRE)--The Milk Processor Education Program (MilkPEP), funded by the nation’s milk companies and dedicated to educating consumers and increasing fluid milk consumption ...

For the seventh consecutive year, The Milk Processor Education Program (MilkPEP), creators of the national Milk Mustache “got milk?” campaign, will help retailers increase milk sales with the ...

Move over, momfluencers, there’s a new ad campaign in town and it’s spilling the milk on what motherhood really looks like. MilkPep, funded by America’s milk companies, has launched ‘Hey Mama,’ a ...

The Milk Processor Education Program is changing the way we think about chocolate milk. Yes, it’s a kid favorite and many adults like it too, but you also may have heard that chocolate milk is a ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future. Running has historically been a male-dominated sport. But in a bid to change that ...

Parks and Recreation and White Lotus actor Aubrey Plaza today announced the launch of an all-new alternative milk product: Wood Milk. Yep, that’s right: the comedy actress is jumping on the dairy ...

MilkPEP’s REFUEL “got chocolate milk?” campaign has partnered with the Challenged Athletes Foundation (CAF), an organization that awards grants or equipment to athletes with physical disabilities to ...

The pandemic prompted the first positive growth in US retail volumes of fluid dairy milk for years (+2.1% in 2020). However, a corresponding drop in away-from-home consumption meant overall volumes ...