Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

Milk Makeup has appointed its new global artistic director from within its founding family. Frank B assumed the position on Feb. 9 and now reports to Diana Briceno, chief marketing officer. “Being ...

It's been said that Cleopatra used to bathe in donkey milk for the skin-care benefits: Milk contains naturally-occurring lactic acid, which both exfoliates and hydrates the skin. As an AHA ...

Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling Water Jelly Tints, is launching at Ulta Beauty in March ...